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Certilytics: Digital Strategist


This is a Full-time position in Prestonia, KY posted February 21, 2021.

Certilytics, Inc.

provides sophisticated predictive analytics solutions to major healthcare organizations by integrating financial, clinical, and behavioral insights.We are seeking a freelance Digital Strategist who will be responsible for collaborating on the companys overall marketing strategies and leading the initial establishment, execution and measurement of marketing efforts across digital channels.

The Digital Strategist will work closely with the entire Certilytics Communications, Marketing, and Sales teams to provide strategic guidance on the companys lead generation strategy, support initial implementation and establish best practices for the company across digital channels.Scope of Project:Anticipated scope of work is a 3-month contract for approximately 8 12 hours/week.Job Responsibilities:Offer strategic guidance and recommendation to drive sales leads across digital channels, including but not limited to, PPC, paid social, and email marketingLead initial implementation of cost-effective campaigns and evaluate opportunities for improvementProvide guidance on best practices for website/landing pages, including UI/UX and organic SEOImplement appropriate metrics and analytics across channels to inform ongoing strategy refinementsAnalyze, report and provide recommendations on digital campaignsAnalyze customer and user data to inform and refine strategies Required SkillsQualifications/Skills:Extensive knowledge of, and familiarity with, digital advertising channels and emerging digital toolsExperience in supporting and implementing B2B digital marketing lead generation efforts, specifically in health care preferredStrong analytical skills, including being well-versed in reviewing data in Google Analytics and other digital channelsKnowledge of HTML and CMS software a plusAbility to meet deadlines and work on multiple initiatives simultaneouslyStrong written and verbal communication skillsEducation and Experience Requirements:Bachelors degree in Advertising, Marketing or related fieldAt least 3 years of experience in executing digital marketing campaignsGoogle AdWords Certification preferredPlease provide a portfolio along with resume and hourly rate#TTRrecblid pijz6ial7lhgtewy2otfkwqiu142wf