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CRM Manager

TripAdvisor LLC

This is a Full-time position in Needham, MA posted June 8, 2021.

We believe that we are better together, and at Tripadvisor we welcome you for who you are.

Our workplace is for everyone, as is our people powered platform.

At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor seeks an innovative and passionate Manager of CRM to develop and drive execution of strategic communication plans for our members across channels and key touch points, focusing on TripAdvisor Plus subscription product.

You will play a key role in spearheading new email and push strategies, guiding hundreds of millions of members through their traveler journey, and engaging them with useful and personalized content.

You will develop new content and contact strategies based on user signals, data, and traveler needs.

You will serve as a subject matter expert on omni-channel product communication, with an orientation around member experience and measurable engagement that drives short and long-term business results.

This is an entrepreneurial role, with an opportunity to innovate, test and learn, and push the boundaries on what “great” looks like in the travel industry.


Work with team to develop new CRM strategies and campaigns, while using advanced analytics and AI to optimize existing campaigns

Collaborate with Engineering, Analytics, Brand Marketing and Product partners to ensure that communications are sent at the right time, with the right message, across the right channel based on signals, data, and user needs

Partner with data science to build world-class models to drive personalized communications and actions

Initiate and conduct in-depth CRM performance and user data analyses that will directly impact strategy and the program roadmap

Articulate and present data analyses and insights effectively to the team and to key stakeholders

Core KPIs for this role are: subscriber acquisition engagement and retention.

Qualifications And Experience

5+ years of relevant professional experience, with 3+ years’ experience in relevant ecommerce and content email marketing experience, with strong experience in user engagement, technical implementation, and ecommerce conversion

Experience partnering with data science and analytics teams to develop best-in-class models and diagnostics that drive performance improvement

Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision

Lean-in, proactive & independent, always looking for ways to take initiative and improve existing programs/processes

Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design

Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively

Bachelor’s degree, MBA is a plus

We strive to create an accessible and inclusive experience for all candidates.

If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at .