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Digital Marketing Manager

AutoCamp

This is a Full-time position in Santa Barbara, CA posted June 7, 2021.

Do you love to create delight through design and attention to detail?

Are you a MacGyver who always finds a way to get it done?

If so, then we invite you to apply to AutoCamp to join our adventure.

The Digital Marketing Manager will, under the direction of the Senior Director of Marketing, support the delivery of our digital marketing strategy; manage digital campaigns across our digital channels to achieve ROAS goals, monitor performance, proactively identify areas for optimization, and drive effective decision making on digital marketing initiatives.

The Digital Marketing Manager is responsible for the AutoCamp’s online advertising channels – including Facebook, Instagram, Google Ads, display, and YouTube – and our advertising initiatives across other digital and non-digital platforms.

Please note that while this is currently a remote position, there is a strong preference for someone located within (or willing to relocate to) 120 miles from Santa Barbara, CA.

AutoCamp is a lifestyle hotel brand that is changing the way people experience the great outdoors.

We provide an upscale, hassle-free, and comfortable experience in the world’s top outdoor destinations – we call it Outdoor Hospitality.

Sounds good?

We’d love to hear from you.

Be sure to attach both a resume and a cover letter telling us about your relevant experience and salary requirements.

Please Note: Resumes submitted without a cover letter will be crumpled up and used as campfire kindling.

ESSENTIAL RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:
Create, manage, and optimize digital campaigns for 3-5 AutoCamp properties and brand-level campaigns, recommending industry benchmarks and hitting predefined ROAS goalsDrive and execute paid campaigns in the Google Ads interface; specifically Search and Google Display, Youtube and Google Discovery adsProvide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reportingLead customer experience testing and optimizations throughout the customer journey (ad creatives, ad placements, landing page experience, conversions, post-conversion relationship, A/B testing, etc).Develop digital marketing plans and strategies for new property openingsStay on top of trends in digital strategy and bring new insights, best practices and recommendations to AutoCamp Marketing team for discussion and executionManage digital marketing budgets and deliverables across the AutoCamp portfolioDetermine high ROI digital remarketing efforts based on analysis of customer journey, and implement campaigns across digital channelsExecute reporting / analysis against the digital needs of marketing team to enable data-driven marketing and drive efficiencies, developing insights into campaign impact on customer acquisition, product awareness, product usage, revenue and moreRecommend new digital marketing channels based on customer journey and dataRegularly conduct website audits for search engine optimization, top-of-funnel website traffic, and website conversion, and recommend updatesCollaborate with content development and design teams, and provide guidance on marketing-related aspects of the company’s web presence.Assist Content Marketing Manager with any needed website updates, including meta descriptions, link redirects, pixel placement, updated programming calendars, and F&B offeringsStay on top of local events or seasonal impacts in local marketsWork closely with Director of Revenue to drive demand into low demand periods through digital channelsResearch and recommend opportunities for non-digital advertising, effectively demonstrating ROIAnalyze new target markets and recommend digital marketing metrics based on findingsEffectively distill the essence of your technical work to audiences of all levels and across multiple functional areas, including leadership

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